Yes, yes, it’s a little late in the day to be posting a feature (nearly four in the afternoon may as well be midnight on the interweb) but you must understand: those chocolates needed to be eaten while watching daytime television. They’d have gone bad otherwise! Come on, interweb! Either way, we’re making up for it with an interview in our ongoing “Text Tree” series featuring none other than Joystiq’s Editor-in-Chief Chris Grant. He explained the reasoning behind getting into podcasting for him and how we (as, ‘the media’) are trying — and sometimes failing – at making new forms of content delivery work. He also gives a shoutout to Stephen Totilo ’cause hey, why not?
Phillyfied Chris Grant fact: Dude lives in Philly! Massive, colossus-sized blog’s Editor-in-Chief lives and works out of Philadelphia. Suck on that, San Francisco! And now, the interview.
(GEEK): As a host/creator of the Joystiq Podcast, could you explain why you think podcasting is an important approach for journalistic coverage, and more specifically, games writing/journalism?
The logic behind starting up the podcast was specifically to present a more casual, laid-back approach to delivering the news. I know what you’re thinking: “But Chris, Joystiq is a blog! You guys had a Star Wars-themed day where you secretly snuck in references all day! Even more casual than that?”
Sounds crazy, right! Here’s the deal: At Joystiq, we write with the editorial “we” and though the more astute readers may parse a personality from each post, most don’t. They visit the site to gather the news and, in turn, we take that responsibility very seriously. On the other hand, we know there are readers who do want a more personal – and more in-depth – take on the news. And thus, the Joystiq Podcast was born from that desire.
Why is it important? Well, I don’t know if I’d say it’s “important” at all – but I would argue it’s valuable. It helps us reach our audience more directly; it helps our audience put personalities to the names they read every day on the site; and, conceptually, it satisfies a need so we can focus on delivering the news in as entertaining a way as possible so readers can study up on, say, the latest first-person shooter instead of parsing who’s who from a dozen different first-person singular pronouns.
Also, people can exercise while listening to them. (Hey, Stephen!)