Even though it’s finally warming up in Philadelphia, Brewery Ommegang and Eastern State Penitentiary are taking you North of the Wall with their brand new Game of Thrones themed beer, the Three-Eyed Raven Saison.
On March 26 at 7pm, the launch party boasts samples of the new brew, along with previous GoT beer Valar Morghulis as well as Ommegang’s classic Hennepin saison and Witte wheat beers. Three Philadelphia restaurants will be catering the event: London Grill, Urban Saloon and Belgian Cafe.
Brewery Ommegang’s Philadelphia Marketing Manager Megan Maguire is excited about the venue, noting that Eastern State “has that very otherworldly but medieval feel, and that is the kind of ambience and atmosphere that we are looking to capture.”
Fire spinners will perform, a DJ will play, and there will be interludes of live music appropriate to the time and atmosphere of the show. Costumes are encouraged. Maguire even promises a few surprises along the way, although she refused to give details.
As for the beer itself, the Three-Eyed Raven is a 7.2% ABV dark saison brewed with a mixture of specialty malts and dark candied sugar, resulting in a jet-black color with a light tan head.
HBO originally approached Ommegang in regard to the thematically appropriate annual beer five years ago. Even though the beer releases in the spring, Maguire noted that the dark saison was brewed to fit in with the themes of the upcoming Season Five.
Maguire discussed the collaboration with HBO, saying that “our brewers know a little more about the show, and this is what they put together to show the essence of the season. This is not product placement, this is a story.”
Maguire also announced that this will be the first time the saison is available to be tasted in Philadelphia. If you’re not able to attend, the beer will launch on draught and in bottles on Tuesday, April 7 (owing to Philadelphia beer distributors being closed on Easter Monday, April 6.)
Tickets are $30 and can be purchased online via Ticketleap. This event is limited to adults 21 and older.
Three-Eyed Raven Sneak Peek
Thursday, March 26 @ 7:00pm – 10:00pm
Eastern State Penitentiary, 2027 Fairmount Avenue