Your reputation online is important, notes the team at Brand.com. Reviews heavily influence the decisions of today’s consumers, and how you choose to deal with those reviews will make or break your business.
When someone thinks about buying your product or using your service, chances are they’re going to Google you before they do. Nielsen conducted a recent survey suggesting that 85% of consumers find local business information online. Even more so, sites like Yelp.com place a big influence over consumers. Bad reviews are like a cancer on your business—and Brand.com has a way to get rid of those pesky problems. Brand.com reviews these new survey results in a statement to the press, and also offers review management tips to businesses and brands.
“The trend, for years now, has been for consumers to increasingly prioritize and trust online reviews sites, which include not just Yelp but also Urban Spoon, TripAdvisor.com, and many others,” explains Michael Zammuto, president of Brand.com “Reviews posted on the internet are critical. As this article makes mention of, it is only natural that consumers—who spend so much time online anyway—would use the Web to seek information on different companies.”
Why Care About Reviews?
Reviews dramatically affect your bottom line. The reason sites like Yelp are so popular is because people trust the information provided through these channels. If someone sees a bad review on your restaurant on Yelp they probably won’t get dinner at your place of business. Social media is about sharing information with one another, and a bad review can do major damage to your online reputation. In fact, bad reviews have a lot of consequences. People take online reviews more seriously than that of reviews from friends or family members. When a business gets a one-star review, it will see its client list dwindle, new leads cease, and a significant slack in sales. Meanwhile, a company with positive reviews will see its sales increase—meaning that review management is a crucial component in online brand enhancement.
The bottom line is that it is so critical to develop positive online reviews and suppress negative ones. That sounds easy, but it’s a daunting task to partake in. According to the president of Brand.com, reviews are not always based in fact or reason. “Sites like Yelp.com do not require consumers to validate their experiences, so there is nothing to prevent an unreasonable consumer, with an ax to grind, from trashing your company with outlandish and totally false claims.” A negative review posted by an unhappy employee, an angry former employee, or even a team member from a rival company could severely tarnish your online reputation.
Have Negative Reviews? Brand.com Can Help You
You have a few reviews that you would like to get rid of. Great! Brand.com can do that for you—but what else can they do? Well, Brand.com specializes in Online Reputation Management (ORM). Brand.com gives you full control over your online search results. Brand.com helps you combat negative press, rip off reports, social media attacks, forum posts and other negative search results pertaining to your name or business. Brand.com builds diverse properties to dominate the first page of major search engines with nothing but positive information individualized for each client. They also use innovative and tested methods to guarantee the best results in the reputation management business. In fact, the ORM research and development conducted by this company operates around the clock, and the team at Brand.com reviews new ways to deal with online reputational problems on a perpetual basis.
Brand.com firmly believes that you have the right to control you name and brand on the Internet. The company’s patent-pending technology allows you to monitor, manage, and protect your name in Google, Yahoo, and Bing. The Internet is the new first impression. They are the #1 Rated Online Reputation Management Firm, and thousands of people and businesses from 100+ countries around the world use their Brand Command Center every day. They’ve been featured in over 600 leading publications, and have assembled a world–class team of engineers, PR experts, journalists, ORM thought leaders, and an award–winning operations team here in Philadelphia, Pennsylvania. With help from the team at Brand.com, reviews will no longer be a problem.