Image via So Good Blog
We’re fortunate here in Philadelphia to have a ton of great pizza places. Dock St in West Philly, Couch Tomato in Manayunk, Little Italy Pizza down in Washington Square, Tacconellis in Kensington… hm? What? Don’t look so surprised. Of course I know where the best pizza spots are. I’m a geek, and pizza is my fuel while getting my game on.
And of course, there are the chains floating around, one of whom, Domino’s, has a pretty neat marketing campaign going down in our fine city. I don’t know about the rest of you Philly folks, but I just found out about this, and haven’t seen it on any other Philly blogs.
Domino’s Pizza launched an environmentally-friendly marketing campaign around three major cities. Los Angeles, New York, and… yeah, you guessed it. Philadelphia. What are they doing? They’re using Green Graffiti, a program that cleans part of a sidewalk and leaves ads behind using a high-pressure water sprayer. It’s a really interesting green-esque initiative, that teams up with advertising companies to find green methods of promoting their wares, all while cleaning sidewalks and recycling water. You can learn about them here.
Starting last week, folks could take a photo of themselves with a Green Graffiti sidewalk that sports the Domino’s logo in order to win a $15 gift card to the pizza joint. Personally, I haven’t seen any of the Domino’s logos around the city, but I know a handful of people who have. Now we know these ads are for, and I gotta say, this is a little better than getting my mailbox crammed full of coupons and ads from the Domino’s on South Street.
So if you see one of those ads, take a picture with it, and email firstname.lastname@example.org. You’ll score a $15 gift card. Hey, free food is free food. But hurry up, the contest ends this Friday at midnight… or when 250 people send in pictures. I have a feeling once people know what the ads are for, the cards are going to get scooped up fast.
Oh, and follow us on Twitter. We’ll be giving away two $15 gift cards on there today.
Domino’s Pizza Contest